OMV
Promo
OOH // promo // product presentation
The challenge was fitting most of the TopCare range into one visual without making it feel like a simple product line-up. I placed the products in the context of a car boot, giving the range a more natural setting while keeping each item visible and easy to recognise.
I explored a few different visual options for this placement, each finding a different balance between product visibility, context, and readability.
These were the final stock images I selected after exploring several options and going through a few rounds of discussion with the client. The chosen images gave each message the right context while still keeping the products and communication clear.
