Hello!

I’m Alexandra, a graphic designer and and junior art director. 

I graduated from Falmouth University with a degree in Illustration and later completed an MA in Communication Design at the University of Reading. Since then, I’ve moved into advertising, where I’ve worked across social media, digital, outdoor, retail, campaign visuals, and brand presentations.

My work is driven by storytelling, typography, bold visual thinking, and the search for a strong idea behind every execution.

Working in advertising has made me want to explore art direction more deeply. I’m especially interested in developing campaign concepts, creating strong visual systems, and seeing how one idea can evolve across different formats. I’m still learning, experimenting, and discovering the kind of creative I want to become, but I know I want ideas to remain at the centre of my work.

Outside of work, long walks often turn into design scavenger hunts. I collect textures and bits of type from buildings, leaves or anything that happens to catch my eye. I’m an avid reader, a fan of film posters, and always up for clever visual imagery.