OMV
Banners

OOH // promo // product presentation

I created and adapted OOH materials for OMV campaigns displayed across Romania, covering a range of products, services, and communication needs. For each brief, I explored several visual directions and presented multiple options to the client before developing the chosen route across the required formats. The focus was always on keeping the message clear from a distance while making each execution feel consistent with the OMV brand.

For this one, the placement was a challenge, as the fence covered almost half of the banner. I had to keep the key message and product visible above it, making sure the design still worked from the street.

I offered multiple options, the second being chosen.