EU Info Campaign
brochure// social-media posts
This project was meant to be a reflection of the current wave of misinformation that is spread about the European Union and to come as a reinforcement of what the EU has meant for its citizens and what its citizens stand to gain. The tagline “What is it in for me?” aims to highlight the benefits of being an EU citizen and counteract the misinformation that suggests the EU has interests other than those of its people.
This brochure focuses on accessible design, using an accessible font and limited colour, and is designed to be easy to print, even at home or in schools, in order to spread its message. The vision of this brochure is to paint the journey and idea of what living in the EU does for its citizens. It is straightforward in its message, touching on important points. The brochure is easily translated in social media posts that promote the brochure.
This brochure focuses on accessible design, using an accessible font and limited colour, and is designed to be easy to print, even at home or in schools, in order to spread its message. The vision of this brochure is to paint the journey and idea of what living in the EU does for its citizens. It is straightforward in its message, touching on important points. The brochure is easily translated in social media posts that promote the brochure.
The design you see when you open the leaflet is almost childlike, inviting people of all ages to interact and even help paint the picture by colouring it. It features images of travel, developed Eastern European cities, the legacy of the European culture, as well as its growth and focus on environmentalism.
The “myth vs truth” section touches exactly on misinformation and what it usually focuses on. Overall, it is a lighthearted, optimism-focused leaflet that reminds its readers of how being in the EU might have improved their life.
The “myth vs truth” section touches exactly on misinformation and what it usually focuses on. Overall, it is a lighthearted, optimism-focused leaflet that reminds its readers of how being in the EU might have improved their life.
The three posts easily cover the contents of the brochure, sending a clear message and making it accessible and engaging through animations and carousel-type posts made for Instagram. Each post has in its description a download link for the brochure that can be printed at home.
