EU Trifold
Brochure
informational // social
This project was meant to be a reflection of the current wave of misinformation that is spread about the European Union and come as a reinforcement of what the EU has meant for its citizens and what its citizens stand to gain. The tagline of “What is it in for me?” aims to highlight the benefits of eing an EU citizen and counterattack the nature of the misinformation that tries to say that the EU has other interests than the ones of its people.
This brochure focuses on accessible design, using an accessible font, limited colour and is made to be easy to print even at home or in schools, looking to spread its truth. The vision of this brochure is to paint the journey and idea of what living in the EU does for its citizens. It is simple and straightforward in its message, touching on important points.
This brochure focuses on accessible design, using an accessible font, limited colour and is made to be easy to print even at home or in schools, looking to spread its truth. The vision of this brochure is to paint the journey and idea of what living in the EU does for its citizens. It is simple and straightforward in its message, touching on important points.
The design you see when you open the leaflet is almost childlike, inviting people of all ages to interact and even help paint the picture by colouring it. It features images of travel, developed Eastern European cities, the legacy of the European culture, as well as its growth and focus on environmentalism.
The “myth vs truth” section touches exactly on misinformation and what it usually focuses on. Overall, it is a lighthearted, optimism-focused leaflet that reminds its readers of how being in the EU might have improved their life.
The “myth vs truth” section touches exactly on misinformation and what it usually focuses on. Overall, it is a lighthearted, optimism-focused leaflet that reminds its readers of how being in the EU might have improved their life.
