DY Nutrition
Social Media
IG/FB posts // carousel
Within the agency, I created social media content for DY Nutrition, from finding the right stock images to building each post around the product. Because the brand was present on both Instagram and Facebook, I approached the platforms differently rather than simply adapting the same visual twice. Facebook called for something more direct, masculine, and product-focused, while Instagram gave me more space to play with storytelling, mood, and lifestyle imagery.
For Instagram, I gave each benefit its own slide and kept the key elements in the same position throughout for a smoother and more satisfying swipe. I also used simple symbols to draw attention to the information
For Facebook, I took a more direct approach, using bold, straightforward imagery.
For Facebook, I took a more direct approach, using bold, straightforward imagery.
