https://alexandrabroatec.com Alexandra Broatec // Design & Illustration Fri, 31 Jul 2026 11:08:22 +0000 https://alexandrabroatec.com en https://alexandrabroatec.com/Index Sat, 05 Mar 2022 16:18:50 +0000 Alexandra Broatec // Design & Illustration https://alexandrabroatec.com/Index https://alexandrabroatec.com/Winston-Key-Visual Fri, 31 Jul 2026 11:08:22 +0000 Alexandra Broatec // Design & Illustration https://alexandrabroatec.com/Winston-Key-Visual <img width="2443" height="1406" width_o="2443" height_o="1406" data-src="https://freight.cargo.site/t/original/i/6b63850bce5f77c68418a9c4ae982245823d398ed8d4ea89440a22685adf820a/Artboard-11.png" data-mid="250875738" border="0" src="https://freight.cargo.site/w/1000/i/6b63850bce5f77c68418a9c4ae982245823d398ed8d4ea89440a22685adf820a/Artboard-11.png" /> Winston Key Visual Wave 2 &nbsp;advertising // art direction // concepts and implementation For Wave 2 of the Winston Class campaign, I was tasked with developing and presenting new creative directions alongside my team. We presented three concepts in total, with two of my proposals selected for further development. For each direction, I built out the idea through the concept presentation and created simulations for both the main and secondary key visuals, showing how the campaign could translate across its different executions. The concepts also had to be versatile enough for the KV background to work across different promotional formats and executions, without losing its visual identity. <img width="2443" height="1406" width_o="2443" height_o="1406" data-src="https://freight.cargo.site/t/original/i/023a6e03e70f50b4430d88e85bdd3c0cb45370759f0790fac737ca7fdfc2888c/Artboard-1.png" data-mid="250875630" border="0" src="https://freight.cargo.site/w/1000/i/023a6e03e70f50b4430d88e85bdd3c0cb45370759f0790fac737ca7fdfc2888c/Artboard-1.png" /> The client asked me to further develop Level UPgraded through several composition options, with a focus on making the background feel dynamic without taking attention away from the packs. I explored different layouts, levels and lighting treatments until the products remained the clear focal point. <img width="2443" height="1025" width_o="2443" height_o="1025" data-src="https://freight.cargo.site/t/original/i/82d04859713723832bcc77a5c739bf49115b9af4852f981d0f7935f781365bb3/Artboard-1-copy-2.png" data-mid="250875637" border="0" src="https://freight.cargo.site/w/1000/i/82d04859713723832bcc77a5c739bf49115b9af4852f981d0f7935f781365bb3/Artboard-1-copy-2.png" /> In the end, Ascension Class was chosen as the final direction, built around the idea of a floating, dynamic platform. I then adapted the concept for the secondary KVs, playing with the positioning of the packs to keep each execution varied while still feeling part of the same campaign. <img width="2443" height="2432" width_o="2443" height_o="2432" data-src="https://freight.cargo.site/t/original/i/92f499bed78e73f60a05fc35f81c1d21548a6bc7dd9bdf16ce909268e667a901/Artboard-1-copy-3.png" data-mid="250875651" border="0" src="https://freight.cargo.site/w/1000/i/92f499bed78e73f60a05fc35f81c1d21548a6bc7dd9bdf16ce909268e667a901/Artboard-1-copy-3.png" /> <img width="3087" height="1080" width_o="3087" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b6ec21e6c68442481222d21000e07b36e536131691cd7c4ad4b8e553068fb34/Ascention-Class_V1.png" data-mid="250875668" border="0" src="https://freight.cargo.site/w/1000/i/8b6ec21e6c68442481222d21000e07b36e536131691cd7c4ad4b8e553068fb34/Ascention-Class_V1.png" /> https://alexandrabroatec.com/SOCULENT-Launch-Campaign Thu, 02 Apr 2026 08:50:57 +0000 Alexandra Broatec // Design & Illustration https://alexandrabroatec.com/SOCULENT-Launch-Campaign <img width="4016" height="2340" width_o="4016" height_o="2340" data-src="https://freight.cargo.site/t/original/i/9562f5df9ad6d04ef026c21da8ee2da1783b6339b1854ff396a2ed2e1cafc436/kv.jpg" data-mid="250680822" border="0" src="https://freight.cargo.site/w/1000/i/9562f5df9ad6d04ef026c21da8ee2da1783b6339b1854ff396a2ed2e1cafc436/kv.jpg" /> Soculent Launch Campaign best campaign at SOBI 2026 // advertising // art direction As an Art Director, I positioned Soculent as a brand that stands at the intersection of an emerging, internationally-connected youth and a youth that is still connected to the habits and traditions of their own country. Soculent, as a product that is rooted in a grandma’s brew and is now sold in hipster cafes, is proud to bridge that gap and claim that it is even cooler that we get to do both things as a generation. The direction for this campaign is rooted in visuals that blend both worlds and in copywriting that is funny, witty and self-aware. For example, “Soculent is like a detox with grandma’s pickles”. <img width="2429" height="1287" width_o="2429" height_o="1287" data-src="https://freight.cargo.site/t/original/i/89becbddd0e3593bc6d62be89812a181bfa8c0ee1b0bd9b2b3d29a440150fd7c/mockup-3.png" data-mid="250680922" border="0" src="https://freight.cargo.site/w/1000/i/89becbddd0e3593bc6d62be89812a181bfa8c0ee1b0bd9b2b3d29a440150fd7c/mockup-3.png" /> As part of the campaign, I came up with a challenge that offers summer prizes. I created Whatsapp stickers that anyone could download and if consumers create their own, the best of them win. The stickers feature the same tone of voice while including the brand. <img width="2443" height="1406" width_o="2443" height_o="1406" data-src="https://freight.cargo.site/t/original/i/6e98f2aa3bd3af19db8e4fe20c48c4fa0f1b04a160440ec050cbbac806188841/47750312.png" data-mid="250680900" border="0" src="https://freight.cargo.site/w/1000/i/6e98f2aa3bd3af19db8e4fe20c48c4fa0f1b04a160440ec050cbbac806188841/47750312.png" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/36afa1d13e90f0fe657273e5d3666fa4cae5e5f452fc9a2be380829a154e24fe/kV-CU-copy.png" data-mid="250681503" border="0" src="https://freight.cargo.site/w/1000/i/36afa1d13e90f0fe657273e5d3666fa4cae5e5f452fc9a2be380829a154e24fe/kV-CU-copy.png" /> The Secondary Key Visuals are meant to embody that day-to-day atmopshere. <img width="2107" height="1824" width_o="2107" height_o="1824" data-src="https://freight.cargo.site/t/original/i/bd8af2e471e9912614df7d26069b56094f8b9a4f72db10f815447d772b92cccb/ototo.png" data-mid="250681175" border="0" src="https://freight.cargo.site/w/1000/i/bd8af2e471e9912614df7d26069b56094f8b9a4f72db10f815447d772b92cccb/ototo.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1e0f4126728c65bfad71da31c74027146279423aa829d2ab37a0f879f6b6a69b/WhatsApp-Image-2026-03-29-at-11.06.07-PM.jpeg" data-mid="250681060" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/1e0f4126728c65bfad71da31c74027146279423aa829d2ab37a0f879f6b6a69b/WhatsApp-Image-2026-03-29-at-11.06.07-PM.jpeg" /> <img width="1890" height="1536" width_o="1890" height_o="1536" data-src="https://freight.cargo.site/t/original/i/95ba725f2614e172b0cbc83fa2614a21cee556509ff86790960c35d944631c74/tote.png" data-mid="250681377" border="0" src="https://freight.cargo.site/w/1000/i/95ba725f2614e172b0cbc83fa2614a21cee556509ff86790960c35d944631c74/tote.png" /> <img width="2310" height="1592" width_o="2310" height_o="1592" data-src="https://freight.cargo.site/t/original/i/b995cd99f384c4b79b1e7e40c0a060f7871dd8eb0883df27ac72ca6106e3cc92/social.png" data-mid="250680985" border="0" src="https://freight.cargo.site/w/1000/i/b995cd99f384c4b79b1e7e40c0a060f7871dd8eb0883df27ac72ca6106e3cc92/social.png" /> Another step of the campaign was giving free samples on the road during the busiest day of the year when people go on holiday: 1st of May. Overall the campaign doesn’t take away Soculent’s identity, but adds to it strenghtening its positioning in a cultural way, as well. This is shown in the logo rebrand with the campaign’s tagline: “Pe gustul nostru” (For our taste). <img width="2500" height="1374" width_o="2500" height_o="1374" data-src="https://freight.cargo.site/t/original/i/8ffd38f71814c9c523dcef6939c50868d9d5790006f0b9b606bf554afd66604f/templ-long.png" data-mid="250680898" border="0" src="https://freight.cargo.site/w/1000/i/8ffd38f71814c9c523dcef6939c50868d9d5790006f0b9b606bf554afd66604f/templ-long.png" /> https://alexandrabroatec.com/OMV-OOH-Banners Tue, 28 Jul 2026 16:15:49 +0000 Alexandra Broatec // Design & Illustration https://alexandrabroatec.com/OMV-OOH-Banners <img width="2443" height="1406" width_o="2443" height_o="1406" data-src="https://freight.cargo.site/t/original/i/8585ae76c6fdaf4d0d0a5352c1cae8772bca4cd0f394e309d894177251291357/Artboard-1.png" data-mid="250790549" border="0" src="https://freight.cargo.site/w/1000/i/8585ae76c6fdaf4d0d0a5352c1cae8772bca4cd0f394e309d894177251291357/Artboard-1.png" /> OMV Banners OOH // promo // product presentation I created and adapted OOH materials for OMV campaigns displayed across Romania, covering a range of products, services, and communication needs. For each brief, I explored several visual directions and presented multiple options to the client before developing the chosen route across the required formats. The focus was always on keeping the message clear from a distance while making each execution feel consistent with the OMV brand. <img width="3083" height="1406" width_o="3083" height_o="1406" data-src="https://freight.cargo.site/t/original/i/74f0656f73f94614f6c338bac638d516c463031790a1604dcc4b3d46f55605cf/Artboard-1-copy2.png" data-mid="250793978" border="0" src="https://freight.cargo.site/w/1000/i/74f0656f73f94614f6c338bac638d516c463031790a1604dcc4b3d46f55605cf/Artboard-1-copy2.png" /> For this one, the placement was a challenge, as the fence covered almost half of the banner. I had to keep the key message and product visible above it, making sure the design still worked from the street. I offered multiple options, the second being chosen. <img width="1114" height="533" width_o="1114" height_o="533" data-src="https://freight.cargo.site/t/original/i/ab67fa71cbec867de563888e031dd3afc726fba0ab6e1de4eb539fed10060e29/Simulare_Gara-de-Nord.jpg" data-mid="250793636" border="0" src="https://freight.cargo.site/w/1000/i/ab67fa71cbec867de563888e031dd3afc726fba0ab6e1de4eb539fed10060e29/Simulare_Gara-de-Nord.jpg" /> <img width="4455" height="2130" width_o="4455" height_o="2130" data-src="https://freight.cargo.site/t/original/i/90f0828bd46b00b9560032cf365a1e37ebc7c9f041cb80778f9a3ac162fd43b2/Banner_Landscape_Cafea_GDN-copy.png" data-mid="250793638" border="0" src="https://freight.cargo.site/w/1000/i/90f0828bd46b00b9560032cf365a1e37ebc7c9f041cb80778f9a3ac162fd43b2/Banner_Landscape_Cafea_GDN-copy.png" /> <img width="4455" height="2130" width_o="4455" height_o="2130" data-src="https://freight.cargo.site/t/original/i/0235d9a7fa98bc9c6332b77dd05b43ffc5710bc6db2564f7e5736045dcc99f4c/Banner_Landscape_Cafea_GDN.jpg" data-mid="250793675" border="0" src="https://freight.cargo.site/w/1000/i/0235d9a7fa98bc9c6332b77dd05b43ffc5710bc6db2564f7e5736045dcc99f4c/Banner_Landscape_Cafea_GDN.jpg" /> Because the banner was both narrow and placed on a high-speed road, the message had to be understood almost instantly. I kept the layout simple, using large products, bold copy, and a clear split between image and information. <img width="3105" height="400" width_o="3105" height_o="400" data-src="https://freight.cargo.site/t/original/i/2ecf2ec16e897c976d9eeb9a734bee3d0d8554831df58b6e93f4600719760cd7/Panou_Odai_1000x190cm_Preview.jpg" data-mid="250793907" border="0" src="https://freight.cargo.site/w/1000/i/2ecf2ec16e897c976d9eeb9a734bee3d0d8554831df58b6e93f4600719760cd7/Panou_Odai_1000x190cm_Preview.jpg" /> https://alexandrabroatec.com/DY-Nutrition-Social-Media Sat, 25 Jul 2026 11:19:33 +0000 Alexandra Broatec // Design & Illustration https://alexandrabroatec.com/DY-Nutrition-Social-Media <img width="2443" height="1406" width_o="2443" height_o="1406" data-src="https://freight.cargo.site/t/original/i/65437807089e2532b3681d44e5ee8612a84e90bab68563115019cd7e494ba06f/Artboard-1.png" data-mid="250732441" border="0" src="https://freight.cargo.site/w/1000/i/65437807089e2532b3681d44e5ee8612a84e90bab68563115019cd7e494ba06f/Artboard-1.png" /> DY Nutrition Social Media IG/FB posts // carousel&nbsp; Within the agency, I created social media content for DY Nutrition, from finding the right stock images to building each post around the product. Because the brand was present on both Instagram and Facebook, I approached the platforms differently rather than simply adapting the same visual twice. Facebook called for something more direct, masculine, and product-focused, while Instagram gave me more space to play with storytelling, mood, and lifestyle imagery. <img width="2885" height="1043" width_o="2885" height_o="1043" data-src="https://freight.cargo.site/t/original/i/0d518ca72598bafeea5c1fad3ea4a662ffc8a9b755728c11949d7d37556c9dae/Artboard-2.png" data-mid="250734290" border="0" src="https://freight.cargo.site/w/1000/i/0d518ca72598bafeea5c1fad3ea4a662ffc8a9b755728c11949d7d37556c9dae/Artboard-2.png" /> For Instagram, I gave each benefit its own slide and kept the key elements in the same position throughout for a smoother and more satisfying swipe. I also used simple symbols to draw attention to the information For Facebook, I took a more direct approach, using bold, straightforward imagery. <img width="1462" height="1043" width_o="1462" height_o="1043" data-src="https://freight.cargo.site/t/original/i/2d0ea4cf7ba3baeb5924deeca5caadaabfbb598f8ada78ebf3a02d943efdf2dd/Artboard-2_.png" data-mid="250734289" border="0" src="https://freight.cargo.site/w/1000/i/2d0ea4cf7ba3baeb5924deeca5caadaabfbb598f8ada78ebf3a02d943efdf2dd/Artboard-2_.png" /> https://alexandrabroatec.com/Renault-Roll-Up-Banners Fri, 24 Jul 2026 15:35:30 +0000 Alexandra Broatec // Design & Illustration https://alexandrabroatec.com/Renault-Roll-Up-Banners <img width="2443" height="1406" width_o="2443" height_o="1406" data-src="https://freight.cargo.site/t/original/i/d867c3064e366a06639a0bdd5841dc87e567a4995a08178be28f04c59a993c40/Artboard-6.png" data-mid="250710134" border="0" src="https://freight.cargo.site/w/1000/i/d867c3064e366a06639a0bdd5841dc87e567a4995a08178be28f04c59a993c40/Artboard-6.png" /> Renault Banners information design //&nbsp; roll-ups I worked closely with the client to design a series of informational roll-up banners, structuring a large amount of content in a clear and easy-to-follow way while drawing attention to the most important comparisons and product features. The client wanted the final result to feel more premium and cohesive than the original presentation, so we refined the visual system together and introduced connecting details, such as the recurring line element, to create consistency across the set. The final design was adapted into eight individual roll-ups. <img width="2443" height="1406" width_o="2443" height_o="1406" data-src="https://freight.cargo.site/t/original/i/fff18b24f39ce3a9cd7607c7a0b71e732d6c21fa2963aaf84012f39ba2a7834c/1111.png" data-mid="250694545" border="0" src="https://freight.cargo.site/w/1000/i/fff18b24f39ce3a9cd7607c7a0b71e732d6c21fa2963aaf84012f39ba2a7834c/1111.png" /> <img width="2443" height="1406" width_o="2443" height_o="1406" data-src="https://freight.cargo.site/t/original/i/1d0ba846d375a8a64b4b9880d7da6faee3a4ac3e9595e1cf6511bd36609e8218/2222.png" data-mid="250694546" border="0" src="https://freight.cargo.site/w/1000/i/1d0ba846d375a8a64b4b9880d7da6faee3a4ac3e9595e1cf6511bd36609e8218/2222.png" /> <img width="2443" height="1406" width_o="2443" height_o="1406" data-src="https://freight.cargo.site/t/original/i/1b549869911c65a53c41310f6d25dbf4988962ea263cf452e24aeb85a79e0874/3333.png" data-mid="250694547" border="0" src="https://freight.cargo.site/w/1000/i/1b549869911c65a53c41310f6d25dbf4988962ea263cf452e24aeb85a79e0874/3333.png" /> https://alexandrabroatec.com/Kinder-Bueno-Social-Media Fri, 24 Jul 2026 11:16:47 +0000 Alexandra Broatec // Design & Illustration https://alexandrabroatec.com/Kinder-Bueno-Social-Media <img width="2443" height="1406" width_o="2443" height_o="1406" data-src="https://freight.cargo.site/t/original/i/ef65f0ce349b546fa50d257ce4c136013f6110a66061c655fac420a90ce26282/kinder-bueno.png" data-mid="250692269" border="0" src="https://freight.cargo.site/w/1000/i/ef65f0ce349b546fa50d257ce4c136013f6110a66061c655fac420a90ce26282/kinder-bueno.png" /> Kinder Bueno Social Media IG posts // carousel // gif As an Art Director at Publicis, I was tasked to create engaging social media posts for Kinder Bueno Romania. <img width="1942" height="1043" width_o="1942" height_o="1043" data-src="https://freight.cargo.site/t/original/i/bc60b9c52a55e7edb2fd49950b35c900032107127994c47f0ee9e919b80a92c0/sm.png" data-mid="250692595" border="0" src="https://freight.cargo.site/w/1000/i/bc60b9c52a55e7edb2fd49950b35c900032107127994c47f0ee9e919b80a92c0/sm.png" /> I offered two versions for the beach post, one that is cleaner and one that is more representative of the romanian beach experience. V1 was chosen as it was more on brand. The gif is a playful game for social media that was posted as a reel. <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/adeba6c0f841d8efbff8a23386cc372832d3505049653ba113c7521385b4dc9d/Stop_Video_0.1-ezgif.com-video-to-gif-converter.gif" data-mid="250692285" border="0" src="https://freight.cargo.site/w/800/i/adeba6c0f841d8efbff8a23386cc372832d3505049653ba113c7521385b4dc9d/Stop_Video_0.1-ezgif.com-video-to-gif-converter.gif" /> https://alexandrabroatec.com/OMV-Top-Care Tue, 28 Jul 2026 18:46:41 +0000 Alexandra Broatec // Design & Illustration https://alexandrabroatec.com/OMV-Top-Care <img width="1346" height="789" width_o="1346" height_o="789" data-src="https://freight.cargo.site/t/original/i/0bb3389037eedae24b76de69c53f7afac171bd589fd81feb18e2983dd40de9a2/114.png" data-mid="250794715" border="0" src="https://freight.cargo.site/w/1000/i/0bb3389037eedae24b76de69c53f7afac171bd589fd81feb18e2983dd40de9a2/114.png" /> OMV Promo OOH // promo // product presentation The challenge was fitting most of the TopCare range into one visual without making it feel like a simple product line-up. I placed the products in the context of a car boot, giving the range a more natural setting while keeping each item visible and easy to recognise. <img width="1346" height="789" width_o="1346" height_o="789" data-src="https://freight.cargo.site/t/original/i/065081a6b63acb0075e6fd39ffc06b694209140a6b6e2732f10c169b10617861/11.png" data-mid="250794716" border="0" src="https://freight.cargo.site/w/1000/i/065081a6b63acb0075e6fd39ffc06b694209140a6b6e2732f10c169b10617861/11.png" /> <img width="1346" height="789" width_o="1346" height_o="789" data-src="https://freight.cargo.site/t/original/i/9d2464ace5fe6f1eb90a3ade9d040996cbc929ac0f05a730d1564b02a625cd83/121.png" data-mid="250794717" border="0" src="https://freight.cargo.site/w/1000/i/9d2464ace5fe6f1eb90a3ade9d040996cbc929ac0f05a730d1564b02a625cd83/121.png" /> I explored a few different visual options for this placement, each finding a different balance between product visibility, context, and readability. <img width="1346" height="789" width_o="1346" height_o="789" data-src="https://freight.cargo.site/t/original/i/6c435706e0e12dc2cbb885bbf86dea5a0ff1338e3f354c02729f44c2b48e8f26/113.png" data-mid="250794737" border="0" src="https://freight.cargo.site/w/1000/i/6c435706e0e12dc2cbb885bbf86dea5a0ff1338e3f354c02729f44c2b48e8f26/113.png" /> <img width="1346" height="789" width_o="1346" height_o="789" data-src="https://freight.cargo.site/t/original/i/03a70b02663c7ba7578ed1cfed9a162adbef5c8e9145095f6ce2a3c9da6a3111/clean.png" data-mid="250794787" border="0" src="https://freight.cargo.site/w/1000/i/03a70b02663c7ba7578ed1cfed9a162adbef5c8e9145095f6ce2a3c9da6a3111/clean.png" /> These were the final stock images I selected after exploring several options and going through a few rounds of discussion with the client. The chosen images gave each message the right context while still keeping the products and communication clear. <img width="1346" height="789" width_o="1346" height_o="789" data-src="https://freight.cargo.site/t/original/i/f6749b44e7d0f14717041a65ebe243f521d43ebf40090226d2ea8904443b8b23/carb.png" data-mid="250794788" border="0" src="https://freight.cargo.site/w/1000/i/f6749b44e7d0f14717041a65ebe243f521d43ebf40090226d2ea8904443b8b23/carb.png" /> https://alexandrabroatec.com/Young-Ladies Mon, 16 Mar 2026 18:30:30 +0000 Alexandra Broatec // Design & Illustration https://alexandrabroatec.com/Young-Ladies <img width="2500" height="1374" width_o="2500" height_o="1374" data-src="https://freight.cargo.site/t/original/i/00a13ea85711396fb675b6828e6d808b60fc9d04197a925c11aa0cc67019c164/gh.png" data-mid="246119383" border="0" src="https://freight.cargo.site/w/1000/i/00a13ea85711396fb675b6828e6d808b60fc9d04197a925c11aa0cc67019c164/gh.png" /> Young Lady Rebranding Campaign editorial // advertising Romanian women carry a double story: admired for their looks, underestimated for their talent, brains and contribution. Young Lady is a creative&nbsp;platform (digital-print-events) that reframes Romanian beauty as the visible expression of a powerful inner world: talent, skills, character, values. My speculative solution, done within 24 hours, was to reframe Young Lady as "Young Ladies Must...", with each issue corresponding to a different theme. In the first issue, Young Ladies Must... tell their stories: a woman being a collection of her inspiration, hobbies, favourite books, objects; in essence, what makes her who she is. The issue launches with an event called “The Museum of Her” in collaboration with Art Safari and Dove, showcasing moments from famous women’s inner worlds. <img width="4504" height="4663" width_o="4504" height_o="4663" data-src="https://freight.cargo.site/t/original/i/e6033bc63a3e1c4ca10170995b2f29f6778c4c7d8ff4173a4b51397dbbeb3198/Cover.png" data-mid="246118431" border="0" src="https://freight.cargo.site/w/1000/i/e6033bc63a3e1c4ca10170995b2f29f6778c4c7d8ff4173a4b51397dbbeb3198/Cover.png" /> I redesigned the logo and the cover, speaking on the idea of women as a collection of interests and thoughts. The cover is adaptable to each issue, the format not straying from The Alternative School’s visual language. I chose Ioana Cirlig for this issue as she is a complex, thought-provoking photographer who finds beauty in unique places. Social Media template that presents the Hero Story and brings something new, while staying true to The Alternative School’s voice. <img width="2500" height="1374" width_o="2500" height_o="1374" data-src="https://freight.cargo.site/t/original/i/8c2acfffb8ae186148045eabf6ee748a35f54f16d991766095ea4cf67906c16a/good.png" data-mid="246142170" border="0" src="https://freight.cargo.site/w/1000/i/8c2acfffb8ae186148045eabf6ee748a35f54f16d991766095ea4cf67906c16a/good.png" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/2c1df48f48dcfd4c8656f713e19adb3db7ed99173a5c0c42cf2bb380113f3903/Board-A3-Young-Ladies-24h.png" data-mid="246118528" border="0" src="https://freight.cargo.site/w/1000/i/2c1df48f48dcfd4c8656f713e19adb3db7ed99173a5c0c42cf2bb380113f3903/Board-A3-Young-Ladies-24h.png" /> A3 board presenting the campaign’s strategy and visuals: the reframe of the magazine and the designed supporting event. https://alexandrabroatec.com/It-Didn-t-Start-With-You Mon, 24 Mar 2025 20:02:53 +0000 Alexandra Broatec // Design & Illustration https://alexandrabroatec.com/It-Didn-t-Start-With-You <img width="2500" height="1374" width_o="2500" height_o="1374" data-src="https://freight.cargo.site/t/original/i/46d56dbb24a632d81d7c87dade7ad0cabd1de26d94dbd8f3c727f54726e61901/templ-long.png" data-mid="236640177" border="0" src="https://freight.cargo.site/w/1000/i/46d56dbb24a632d81d7c87dade7ad0cabd1de26d94dbd8f3c727f54726e61901/templ-long.png" /> It Didn’t Start With You Book Cover non-fiction // science The cover represents a cycle of rot: how unresolved trauma can be passed down through generations. Such trauma can manifest in many ways, but my cover focuses on the most common, agressiveness.&nbsp; The rot is suggested both through the colours of the apples and their degradation. The family, the apple, gets eaten away by such behaviours, leading to its core. The screaming shapes within the apple bites are subtle and hard to see at first sight, similar to the way these problems can be ignored, until they force us to see them. Within the shadows we find two characters, who take turns yelling at each other, passing down their trauma.&nbsp; To highlight these shapes, the apples would we embossed on the front cover. <img width="2000" height="1495" width_o="2000" height_o="1495" data-src="https://freight.cargo.site/t/original/i/bea9f4ceceda8bbc9dea92a35057cc6c33a6d8d76f9a6528f158a0e78245ebd9/templ-short-copy2.png" data-mid="236640178" border="0" src="https://freight.cargo.site/w/1000/i/bea9f4ceceda8bbc9dea92a35057cc6c33a6d8d76f9a6528f158a0e78245ebd9/templ-short-copy2.png" /> The cover on the right represents the initial colour scheme which was changed to better suit the scientific genre and give a more “clinical” vibe as this book is more than psychology, looking into DNA research and trauma. Full cover for the observation of the details in the face shapes. <img width="1524" height="2339" width_o="1524" height_o="2339" data-src="https://freight.cargo.site/t/original/i/d0645e9f17dfca3ee6f5597f22da0272e1b845cdd2ad9078a484a1e1f1a87a84/first-page.jpg" data-mid="236640176" border="0" src="https://freight.cargo.site/w/1000/i/d0645e9f17dfca3ee6f5597f22da0272e1b845cdd2ad9078a484a1e1f1a87a84/first-page.jpg" />